Rising Leader
Over 500 Employees

Alyssa has demonstrated rising leadership through three standout accomplishments. First, she acted as the strategic heartbeat of the F1™ x LEGO® partnership, unifying Global and Local teams under a single, market-grounded vision. Second, she championed the strategic marketing for the F1 ACADEMY™ LEGO® Race Car, reframing the launch from a product moment into a powerful platform for female representation. Third, she modernized global-to-market feedback loops, empowering local markets to challenge and improve global assets. These initiatives addressed complexity, fragmentation, and representation gaps—resulting in stronger alignment, more inclusive storytelling, and market-ready excellence.

Brittany Oliver is one of the fastest-rising leaders in the global toy industry, progressing from Brand Executive to Chief Marketing Officer in just over seven years. She leads with sharp commercial instinct and genuine care for people—building high-performing teams while mentoring talent across and beyond ZURU. Brittany has operated end-to-end across product, sales, marketing, and supply chain, including delivering ZURU’s first global brand acquisition integration in just eight months. As Commercial Director, she scaled a 30+ brand portfolio and built trusted relationships with major global retailers, from majors in US to specialists globally, consistently turning strategy into execution at scale.

Brynn has elevated innovation at Mattel by embedding cultural trends and consumer signals into early-stage concepting. She launched Cultural Currents, identifying dozens of emerging trends and building a scalable system—including monthly zines, Play Lab integration, and an AI ideation tool—now adopted across design, marketing, and insights. The capability has engaged 1,000+ employees and generated hundreds of new toy ideas. She leads cross-functional brainstorms that strengthen new business development, including supporting the K-Pop Demon Hunters deal ahead of signing. The result: faster ideation, stronger concepts, and a step-change in creativity across the enterprise.

Cameron has driven step-change improvements by simplifying complex workflows and building scalable mechanisms that elevate how teams operate. She standardized end-to-end processes for planning, launching, and marketing exclusive products, transforming fragmented approaches into repeatable models. She established internal resolutions to address operational challenges, converting ad hoc efforts into structured playbooks adopted across teams. She also partnered cross-functionally to accelerate adoption of new tools, improving execution during high-demand periods. Her work demonstrates strong ability to identify systemic gaps, implement durable solutions, and drive lasting improvements in efficiency and execution quality.

Katie Pastore is a highly effective and trusted Product Development leader who consistently demonstrates Spin Master's mindset and leadership behaviors. With more than seven years of experience in Product Development, she is widely recognized as an exceptional collaborator and cross‑functional partner, delivering impact across regions, categories, and functions. Katie brings deep expertise in multi‑category and multi‑medium product development and is a key operational leader beyond core responsibilities. She's played a critical role in Global Resourcing, cost‑savings initiatives and development. Her development of Smartsheet tools and SOPs has materially improved operational efficiency, enabling teams to deliver against time and margin targets.

Krystal has built Studio Big’s marketing function from the ground up, implementing scalable processes to support both U.S. and global audiences. She led the overhaul and relaunch of the studio’s web presence, introducing weekly social content, a digital newsletter, and a designer submission portal to deepen engagement. She also developed immersive marketing activations, including the oversized Dice Tower for The Lord of the Rings: Fate of the Fellowship and the Cozy Living Room experience at PAXU for Cozy Stickerville. These creative initiatives have expanded audience reach and brought the studio’s games to life in meaningful, memorable ways.

As Preschool Product Design Manager, Marisa has driven innovation across major brands including Blippi, Spidey and His Amazing Friends, and Monster Jam, as well as Jazwares IP. She introduced more nimble workflows that improved cross-functional alignment, accelerating speed-to-market and elevating product quality. Embracing complex design challenges—from feature plush to die-cast vehicles to dynamic track sets—she consistently turns bold ideas into commercially viable products. In a fast-paced environment, Marisa delivers high-impact results while adapting to evolving demands, strengthening the organization’s reputation for preschool innovation and expanding its creative and technical capabilities.

During her time at Just Play, Meredith has established herself as a rising leader through her ownership of key Disney Junior brands, including Minnie Mouse and SuperKitties. She manages a robust product portfolio while consistently stepping up as a mentor to the rest of her team. She approaches challenges head-on, balancing strategic thinking with strong execution, maintaining a clear, solutions-oriented mindset. Meredith’s ability to lead across award-winning licenses, support her team, and navigate new opportunities with confidence reflects both her leadership skills and growing impact on the larger Just Play organization.

Peta Williams is a standout rising leader whose six-year track record at Moose is defined by launching hit brands that deliver both cultural impact and commercial success.
- Led global breakout success of MrBeast Lab: Achieved #1 new toy property across Circana’s G12 markets (2024) and Top 5 in action figures collectibles (2025), with multiple Top 10 items during peak season
- Consistently launched award-winning brands: Drove success across Magic Mixies (TOTY winners), Beast Lab, and Squeakee, each delivering category-leading performance and recognition
- Leveraged high-impact partnerships: Activated campaigns with Jimmy Donaldson and Neil Patrick Harris to drive awareness, engagement, and retail velocity

Valery is a talent that can balance between taking charge to lead the team towards a common goal while making sure that journey is collaborative across stakeholders.  - She's been the team lead on our preschool business and is able to navigate, persuade and strategize across key stakeholders for joint success- She's been responsible for evolving a traditionally heavily regional specific business to making strides into a more globally mindset and coordinated one.  - As a leader, she quickly gains the respect and admiration of her team, peers, and leaders through her strong work ethic, intelligence, and operational skills.