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The toy industry stands at the crossroads of innovation and tradition. Amidst the rising tides of climate change, there's a compelling call to action for the industry to not only acknowledge its environmental impact but to lead the charge in sustainability efforts. The Compelling 'Why' of Sustainable Toys Sharon Keilthy, the visionary founder and CEO of eco-friendly toy store Jiminy Eco Toys, brings to light the sobering reality: our current trajectory poses significant threats to our planet within our children’s lifetimes. Addressing this, Jiminy Eco Toys has curated a selection of over 600 eco-friendly toys, steering clear of petro-plastics and championing a movement towards a greener, cleaner playtime. The 'What' and 'How' of Sustainable Toy Stores Crafting a sustainable toy store goes beyond just the products on the shelf; it encompasses a holistic approach to sustainability. This entails critical evaluation of materials used, carbon footprint of production and distribution, packaging, product lifespan, and end-of-life options. Celebrating Industry Champions Within the industry, giants like Mattel and Hasbro are beginning to pivot, with initiatives that include reducing packaging waste and introducing recycled materials into their product lines. Jiminy Eco Toys, while a smaller player, proves that comprehensive dedication to eco-friendliness is not only possible but profitable. Understanding Consumer Perspectives For families and end-users, sustainability is often equated with wooden toys. However, Jiminy Eco Toys challenges this notion with an eclectic mix that includes bioplastics, recycled materials, and more—proving that sustainability in toys is multifaceted and innovative. Jiminy Eco Toys doesn't just sell eco-friendly toys; it embodies an ethos of environmental responsibility. Sharon Keilthy's establishment has become a beacon for sustainable practices, demonstrating that toys can indeed be climate heroes. Embracing Our Role in Sustainable Change The journey towards sustainability in the toy industry is gaining momentum. With trailblazers like Jiminy Eco Toys setting the benchmark, the message is clear: the path to a sustainable future is paved with the choices we make today, for the toys of tomorrow. Sharon Keilthy's message serves as a rallying cry for the toy industry to rise to the occasion. By championing sustainability and educating consumers, companies like Jiminy Eco Toys are not just selling toys—they're safeguarding the future, one eco-friendly toy at a time. This blog is inspired by the WiT Webinar “How Toys Can Be Climate Heroes: Sustainability in the Toy Industry”. Watch it on WiT’s Video Library

This blog post originally appeared on Jiminy Eco Toys Blog on February 2, 2024, and has been republished on this platform with express permission. All rights and acknowledgments belong to the original authors and Jiminy Eco Toys. On January 31st 2024, I spoke on stage at the world's biggest toy trade fair: Spielwarenmesse in Nurnberg, Germany. The talk title was: Here's what I said... "This talk is about sustainability…but I am not here to make you feel guilty. It’s not our fault things are the way they are. What is exciting is the opportunity to be part of fixing them. And if you were here last year, the first minute where I introduce myself may sound familiar, but the rest of what I’ll say is totally different - I’ll share my view of the business case for sustainability in toys, help you consider which aspects will be most motivating for your business, and add some tips on how to make it work. 6 years ago I went on a shopping trip that changed my life. My daughter was about to turn 4 years old. I wanted a gift I could feel good about - something locally-made and plastic-free. I went to a very nice Irish toy shop - and I came out empty-handed. I just couldn’t buy it anymore: the plastic wrapped in plastic shipped 22,000km from China. I figured others probably felt the same and thought, if not me now, then who when, to sort this out? So after 13 years at American management consultancy McKinsey & Company, I quit, and started the world’s first eco toystore, Jiminy.ie - named after Pinocchio’s conscience Jiminy Cricket. In the 5 years since then we’ve retailed over €2.5 million of toys to feel good about - climate-neutral, minimal-waste - made from recycled plastic, bioplastic, wood, or cardboard. We’ve empowered over 15,000 people to choose a gift that delighted the child and their planet. And I’ve learned a lot about what makes a toy sustainable: I share that with the global toy industry through: The Women in Toys Sustainability Learning Community, which I co-founded; The Toy Association (USA) Sustainability Committee; I guest lecture to toy design students at Otis College Los Angeles; I’m a sustainability columnist at Spielwarenmesse’s Spirit of Play magazine and for 2024 I was the sustainability member of their Toy Award judging panel; I co-founded Sustainable Toys Action Consulting, and we are co-hosting Toys Go Green here today. So that's nice - there’s Sharon, an eco activist, in her eco niche. But what’s that got to do with you? Why should your toy business act on environmental sustainability now?There are 8 main business cases for sustainability - in a moment I’ll ask you, which will be most motivating to your business! Moral - sustainability is the right thing to do; Profit - if sustainability maximises our profitability; Competition - to retain market share we need to match or beat competitors’ sustainability levels; Funding - banks or investors need to see sustainability to lend us money; Risk - sustainability avoids/reduces risks to business continuity; Talent - people want to work for sustainable businesses; Brand/reputation - society will judge us on our sustainability; Regulation - regulators like the EU will mandate or incentivise sustainability. These cases overlap, e.g., regulation affects profit and funding, and the moral case affects talent and brand. But we will discuss each one. For each of the 8 cases I’ll try to tell you a story and give you some powerful facts, to help you pick those most motivating to your business, and then convince others in your business! #1. The Moral Case - sustainability is the right thing to do My story about the moral case is my own story that I told you earlier. But here are some facts: "The impacts of climate change put almost every child at risk," says UNICEF (source). We’ve all seen the images of children whose home was washed-away by floods in Pakistan, burned by wildfires in the US; children left hungry in South Sudan; children made sick from air pollution in China; children injured in storms and heatwaves. All from climate change. Ellen MacArthur says humanity's use of virgin petro-plastic causes 6% of carbon emissions. Source Toys is the world's most plastic-intensive industry, with 90% of toys made from petroleum, emitting so much CO2 it’s like permanently deforesting 1 billion trees or an area the size of Portugal (sources) In other words, toys is responsible for a significant proportion of the climate change that is already harming children. An industry that exists to make children happy should be protecting their planet and future, not the opposite. As an industry obsessed with toy safety, it’s time to widen our definition of, “safe,” from, “safe for the child who plays with it,” to, “safe for all children in the world.” The main thing we need to change to achieve this is our materials: virgin petro-plastic bad; recycled or bioplastic good. #2. The Profit Case - if sustainability maximises our profitability I chatted with one of the owners of a very big, successful mainstream toystore.I pitched him the idea of a toy repair or toy swap scheme, and I thought his reply was very wise. He said (not a direct quote), “Nobody wants to be wrecking the planet, so things have to change. But what we do has to work economically; anything else is just a distraction.”Imagine the most sustainable toys were also the most profitable. We wouldn’t have a problem! That’s not yet the case. But: There are plenty of sustainable toys that match cost/profit of unsustainable toys - here are some examples: This is going to change thanks to regulation. Regulation will tax or limit unsustainable materials - more on this later! #3. Competition - to retain market share we need to match or beat competitors’ sustainability levels “Sustainability is the single biggest business opportunity of the 21st century, and will be the next source of competitive advantage.” - H. Lee Scott, CEO of Wal-Mart 2000-2009 Shoppers say they want sustainability, e.g.: UK supermarket chain Iceland surveyed 5,000 people and 80% supported them getting rid of plastic. Over 70% of consumers say they’re willing to pay more for eco products (source) In my experience, they don’t always follow-through on that, but it’s on their mind - and at least some of them do, e.g.: Sustainability was our headline message when I launched Jiminy - and we very quickly captured a small but stable share of the Irish toy market - "stole" it from existing toystores - by giving people a guilt-free alternative. So sustainability was a competitive advantage. Unilever’s experience was the same when they found their ‘Sustainable Living’ brands accounted for 60% of company growth, and grew 50% faster than the rest of the business, in 2016. #4. The Funding Case - banks or investors need to see sustainability to lend us money Partly thanks to regulation of banks, it’s getting harder to raise investment for an unsustainable business, e.g.: AIB is a bank with 30% market share in Ireland. Its published strategy is to achieve a Net Zero loan book by 2040 (excluding agriculture) and for 70% of all new lending to be green or transition by 2030. It already started including Sustainability in how it governs its loans in 2023. A 2021 report from As You Sow found that investments in petrochemicals and plastics worth about $400 billion are at risk of becoming stranded assets due to product bans But the opposite is also true: there’s more money out there looking for sustainable businesses to invest in. For example, the Alliance to End Plastic Waste and Lombard Odier Investment Managers have so far raised €335 million for their Circular Economy investment fund - investing in ‘scalable solutions’ to remove plastic waste from the environment, increase recycling, and drive the global transition towards a circular economy for the plastic value chain (source). #5. The Risk Case - sustainability avoid/reduces risks to business continuity We have only to look at flooded children's stores in Ireland in 2023; the 2021 toy shortages due to COVID 19 shutdowns in China (by the way climate change increases the incidence of pandemics); or the areas around the London and New York toy fairs that will be under water by 2050 if climate change continues at current rates, to see that climate change poses massive risks to business continuity. Indeed, the World Economic Forum predicts a “a unique, uncertain and turbulent decade to come,” with climate change becoming the top risk to business over the next 10 years as perceived by business leaders (source) #6. The Talent Case - people want to work for sustainable businesses I spoke at the Play Creators’ Conference in London last year and in the bar afterwards a man in his early 30s approached me. He told me he loved his job, designing toys, but was considering quitting. He had tried to convince his colleagues start making their toys more sustainable. But nobody wanted to hear him. They were about to lose a senior creative because sustainability was more important to him, than to the company. The World Economic Forum says: 58% of people consider sustainability when applying for jobs Staff are 3 times more likely to stay and 1.4 times more engaged at purpose-driven organisations So sustainability is becoming an important advantage - or disadvantage - in the war for talent. #7. Brand - society will judge us on our sustainability I spent the first year of Jiminy selling our eco toys at markets and events around Ireland. 1% of Irish women follow us on Instagram, so when I’m out in Ireland, people come up to me. They thank me for what I’m doing to make sustainable toys the new normal. They ask me to keep going. We regularly get thank-you emails too - here’s a recent one: “Just wanted to drop a message to say how wonderful your website is. I only just came upon it yesterday and so glad you took the leap to start your company. I’ll be letting all my family and friends know about it.” Moreover, people want business to take a lead on sustainability. The Ipsos Global Trends Report 2021 shows, globally: 70% of people want business leaders to speak out on social and political issues; 70% tend to buy brands that reflect their personal values; 63% would rather a company prevent environmental harm than pay correct taxes; 75% agree that single-use plastic products should be banned as soon as possible. And activists do target unsustainable companies and with some success, e.g.: Ella and Caitlin McEwan the UK sisters whose petition put an end to plastic toys at McDonalds; Greenpeace targeting Barbie (for links to rainforest deforestation) and LEGO (for links to Shell). I don't know whether these accusations were substantiated, I'm just saying, it's not helpful to any brand to be considered unsustainable enough to be targeted by Greenpeace! #8. Regulation - regulators like the EU will force or incentivise sustainability There are 2 EU regulations upcoming that will reward the toy business that becomes more sustainable (and punish the one that doesn’t): Corporate Sustainability Reporting Directive (CSRD) Ecodesign for Sustainable Products Regulation (ESPR) CSRD for toys at a glance: Applies mainly to large companies - over 250 employees / €50m net turnover / €25m balance sheet. It’s like financial reporting, but for sustainability Companies must submit an annual sustainability report covering: Climate change Pollution Water and marine resources Biodiversity and ecosystems Resource use and circular economy Micro enterprises may never have to report directly, but if they are selling to bigger businesses, they will be asked for the data ESPR for toys at a glance: Requirements / incentives to improve products’ sustainability including carbon footprint, use of post-consumer recycled materials, durability, reparability (e.g., availability of spare parts and repair services), and recyclability; Better labelling / information to help shoppers and business buyers choose more sustainable products and get them repaired (including a Digital Product Passport and the EU Ecolabel); Potentially mandating ‘green’ public procurement; Making it illegal to destroy unsold goods; Expected to come into effect about 2026. So we’ve discussed all 8 cases for sustainability in toys…now please revisit the hypothesis you came up with at the start - which of these would you now say are powerful for your business? And what story from your own business - or statistic - can you use to persuade others in your business of this? Making it happen Once you’ve convinced everyone in your business of the need to move towards sustainability, the next question is, how? Two examples of good practice in sustainable retail, that I’ve been doing at Jiminy for 5 years, and that any toy retailer can manageably start, are Green Procurement and Green Marketing. Green Procurement for Toy Retailers I’d summarise Green Procurement as: Define what Sustainable means for your business - for Jiminy that’s climate-neutral and minimal-waste; and then Make sure what you buy matches up to that - but how? The top strategy is collaborating with suppliers to change and improve sustainability practices. The poster child for this is LEGO, who figured-out their sustainability strategy in 2015 and gave outsourced toy makers several years’ notice that they should change their materials. And the second strategy is to put more weight on sustainability criteria in supplier and product selection criteria. E.g., I’m a fan of TESCO’s red-amber-green list for packaging - I admire that they've set-out such clear guidelines for their suppliers - but before you copy this, please note: I don't agree with all the specifics: they seem to be prioritising recyclability and not carbon footprint, e.g., Aluminium, despite its 'green' reputation and 98% recycling rate, is actually quite a high-CO2 material because only 30% of global demand an be met by recycled Aluminium, leaving 70% of global demand to be met by coal-powered strip-mining in China. This list is for packaging, not for products (like toys). And I’ve effectively done the same for toys - I have 25 questions we ask about any given product - in fact we list the answers in each product listing on our website. If the product doesn’t meet these criteria, we don’t stock it. Very important: green procurement only works with toys that will sell. If a toy is overly-serious it won’t sell. If the colours look boring it won’t sell. I talked with the owner of a huge toy retail chain who said, “We stocked those bioplastic toys but they were stuck to the shelf - they didn’t sell, so we discontinued them.” From experience I know the issue with those bioplastic toys is that they all brown, beige, and pale blue: the toy maker trying to signal that they are eco-friendly, to target a more eco-minded buyer. But the problem is, children want and need brightly coloured toys with primary colours, and that’s what sells, on Jiminy.ie and in that huge toystore anyway. Green Marketing for Toy Retailers This for me is about motivating your audience to shop green, and getting the credit for what you’ve done. Which for Jiminy has meant educating our audience about what sustainability means for toys, why it’s important, and why our ranges meet those criteria. E.g., what bioplastic is, why it’s sustainable. Or why our recycled plastic toys are safe despite the “recycled plastic is unsafe” message they see in the press. We’ve done this through all the normal small business communication channels - social media (a few examples below), email, website, press releases, and applying for (and winning) sustainability awards. So in summary, as a small toy retailer what I’m doing is: I know what the business case for sustainability for my business is I know what sustainable means for my business I apply that in my buying and marketing Sustainable Toys Action Consulting (of which I'm a co-founder) is producing a report this year - Sustainable Toys Snapshot 2024 - on how leading toy companies are embracing sustainability. It includes:✨ Summary of Survey Results✨ Sustainability Trends from Spielwarenmesse 2024✨ Insights from the STAC team (Harald Kaeb, myself Sharon Keilthy, Arco de Leeuw, Sonia Sánchez Torres)✨ Curated resources to advance your sustainability initiativesTo receive a free copy just click here to complete a 2-minute survey to contribute to our findings - thanks in advance! I want to thank Spielwarenmesse for inviting me to speak and for all they do to celebrate sustainability in toys - through the Sustainability Toy Award, the Toys Go Green exhibit, and the Spirit of Play Magazine Sustainability column (for which I’m one of the contributors). And thank you - for all you’ve already done for our planet, and thanks in advance for what you will do in 2024 for us, for our children and our shared planet.

In a world increasingly conscious of sustainability, the toy industry stands at a crossroads. Traditional practices of toy production, consumption, and disposal are being reevaluated under the lens of the circular economy—a transformative approach aiming to redefine growth, focusing on positive society-wide benefits. It’s about extending the lifecycle of products, designing out waste, and minimizing environmental impacts. Amid this revolution, organizations like Rejoué—a company dedicated to the cleaning, reassembling, and sale of used toys—are pioneering change, demonstrating the viability and benefits of circular practices in the toy sector. Understanding the Circular Economy in the Toy Industry The circular economy is not just an environmental or economic agenda; it's a new way of thinking about and interacting with the material world. It challenges the traditional 'take-make-dispose' model, advocating for a regenerative approach where resources are reused, recycled, and kept in circulation for as long as possible. In the toy industry, this means developing toys that are durable, repairable, and recyclable, encouraging sharing and second-hand markets, and prioritizing materials that are less harmful to the environment. The Lifecycle of a Toy in a Circular Economy Imagine a toy’s journey not as a straight line from factory to landfill but as a loop. It begins with sustainable design—choosing materials that are non-toxic, recyclable, or made from renewable resources. When the toy reaches the end of its first life, instead of being discarded, it's collected for refurbishment or recycling. Here, organizations like Rejoué play a crucial role. They collect, clean, and repair used toys, giving them a second life and offering them back to the community at affordable prices. This process not only reduces waste but also provides employment opportunities, particularly to those who are long-term unemployed, as seen in Rejoué’s impactful work. Global Initiatives and Innovations The movement towards a circular toy economy is gaining momentum globally. From toy libraries and subscription services offering access to toys without the need to own them, to manufacturers adopting bio-based plastics and designing for disassembly—the industry is exploring new ways to reduce its environmental footprint. These initiatives highlight a growing recognition of the need for sustainability in play, echoing Rejoué’s mission on a broader scale. Challenges and Opportunities Transitioning to a circular economy in the toy industry is not without its challenges. Consumer behavior, characterized by a desire for newness and driven by fast-paced product releases, poses a significant hurdle. Additionally, regulatory and logistical challenges complicate the collection and recycling of toys. However, these challenges also present opportunities for innovation, job creation, and market growth. By addressing these issues head-on, businesses can open up new avenues for sustainable development and competitive advantage. How Consumers Can Support a Circular Toy Economy Consumers play a pivotal role in driving the shift towards a more sustainable toy industry. By opting for durable, repairable toys, supporting second-hand markets, and participating in toy sharing or subscription services, individuals can contribute to reducing waste and encouraging sustainable practices. Education around the impacts of toy consumption and disposal is also crucial in fostering a culture of sustainability from a young age. The journey towards a circular economy in the toy industry is just beginning. With the collective effort of organizations like Rejoué, alongside global initiatives and consumer support, we can envision a future where toys bring joy not just to children, but to the planet as well. It's a future where every toy has the chance for a second, third, or even fourth life—a future where playtime is truly sustainable. This blog is inspired by the Webinar “Rejoue: French Pioneer of the Circular Economy of Toys”, brought to WiT by the Sustainability Learning Community. Watch it on WiT’s Video Library

By Aubre Andrus Breaking into the children’s book publishing industry is notoriously difficult, but there are some strategies to keep in mind that can help you stand out from the crowd—whether you decide to approach a traditional publisher or go the indie publishing route and tackle the project on your own. The publishing industry is currently going through many changes, which makes it more important than ever to find the right path for your individual project. Children’s books are a product like any other product.In the traditional publishing model, a book must be pitched to an agent then sold to an editor, and lastly purchased by consumers. You’ll need a strong product, pitch, and marketing hook to break through all of those levels. Publishing is a business and publishers want to make money on your book. Marketing is a part of the process you can’t escape regardless of how a book is published. Consider marketing angles during the ideation process. There are serious gatekeepers to overcome.We all know that parents are gatekeepers to any children’s product, but in the publishing industry teachers and librarians are powerful and hard-to-reach gatekeepers. Some libraries and schools can only purchase books through certain distributors and have very small budgets for books outside of that distributor. This is key to consider when self-publishing. A traditional publisher may be more likely to break through to these walls. You can write to market. Traditional publishing says “don’t write to market” because it can take two years for a book to be published. By that time, the trend du jour will have passed. (But if you can self-publish that book tomorrow, do it!) However, you can find marketing angles with long-lead times. For example, if you’re pitching a picture book about the moon two years before an expected moon landing, that’s a great marketing hook! Or if you’re publishing a young adult historical novel based on the life of Louisa May Alcott just after a Little Women film remake has been announced, that’s another great hook! You can also look up which well-known properties are entering the public domain in the upcoming years. Know your superpowers. You don’t have to be a writer to be a writer. In fact, a doctor who writes a book is far more interesting than a writer who writes a book. Not only are non-writers more interesting authors from a marketing perspective, but they are simultaneously subject matter experts who add legitimacy to any project. Worried you’re not a good enough writer? That’s what an editor is for! And if you really need some help, there are always ghostwriters available for hire to partner with you through the process. Your goals matter. Traditional publishing certainly comes with some ‘prestige,’ but it’s not the answer for everyone. If you want full creative control over this project (from choosing an illustrator to designing a cover) and you want to build an audience that you have access to for the long haul (via a website and email list) then self-publishing may be a better option for you. It’s the more entrepreneurial path but print-on-demand technology and Amazon’s Kindle Direct Publishing make it easier than ever to dive into publishing at a relatively low cost. Aubre Andrus is the award-winning author and ghostwriter of more than 50 books for kids published by American Girl, National Geographic Kids, Lonely Planet Kids, Disney, Scholastic, and more. She’s also the founder of Adjective Animal Publishing, an indie children's press that debuted with The Look Up Series, a biography series featuring diverse women in ridiculously fun STEM careers (think ice cream scientist, toy engineer, and more!).

The journey toward financial independence is a crucial aspect of empowerment for women around the globe. Inspired by a recent webinar hosted by WiT and featuring Karla Ukman, a respected founder and wealth planner at Artemis Wealth Manager, this blog delves into actionable strategies, dispels common myths, and shares invaluable resources to aid women on their path to financial autonomy. Karla's expertise and insights serve as a cornerstone for the empowering advice and practical steps outlined below, aimed at navigating the complex world of personal finance. Unpacking Financial Independence Financial independence signifies more than just having enough money to cover life's expenses. It embodies freedom, control over one's destiny, and the ability to make choices without financial constraint. For women, this journey is often interwoven with unique challenges, making the pursuit of financial knowledge even more crucial. There are also many myths regarding women and money that often get in the way of achieving that independence. For example: Myth 1: Women aren't good investors. Reality: Studies show that women often make excellent investors, with a patient and strategic approach to investing. Myth 2: Financial discussions are too complex. Reality: Financial concepts can be learned by anyone willing to invest some time and effort. Practical Steps Towards Financial Empowerment Achieving financial independence requires actionable steps. Here are some tips to guide you: -Understand Your Financial Picture: Start by assessing your current financial situation—know your income, expenses, debts, and savings. -Set Clear Financial Goals: Whether it's saving for a house, starting a business, or preparing for retirement, setting goals is crucial. -Create a Budget and Stick to It: A budget is a roadmap for your finances. It helps you manage your spending and save for your goals. -Start an Emergency Fund: Life is unpredictable. An emergency fund acts as a financial safety net. -Invest in Your Future: Explore investment options to grow your wealth over time. Consider consulting with a financial advisor to make informed decisions. Tools and Resources for Financial Literacy Empowering yourself with financial knowledge is essential. Here are some valuable resources: -Online Courses and Workshops: Platforms like Coursera, LinkedIn Learning, and local community colleges offer courses on personal finance and investing. -Financial Planning Apps: Apps like You Need a Budget (YNAB), and PocketGuard can help track your spending and budget. -Books and Podcasts: There are countless books and podcasts dedicated to financial education. The journey towards financial independence is deeply personal and filled with learning opportunities. By debunking myths, taking practical steps, and utilizing available tools and resources, women can navigate their financial journeys with confidence and clarity. Remember, financial independence is within reach, and it starts with taking that first step today. This blog is inspired by WiT Webinar “Women and Money: Take Control of Your Financial Independence”. Watch it on WiT’s Video Library

By Amy Thompson, EVP & Chief People Officer at Mattel and WiT Board Member Mentorship plays an important role in advancing women in the workplace. I’m energized by the impact that the Ruth Handler Mentorship Program for WiT has made, and continues to make, to support career growth for women across the toy industry through mentorship, coaching, professional development and learning. The global program is underwritten by The Mattel Children’s Foundation and named after Ruth Handler, Mattel’s co-founder and creator of the Barbie brand, who served as a mentor to many and whose legacy continues to inspire women to reach their full potential. Participating in the Mentorship Program is a gift that keeps on giving, for both the mentor and mentee. While the program has had a profoundly positive impact on mentees, the mentors have also greatly benefited and grown from their experiences. In fact, many mentors return time and time again to take on additional partnerships. What motivates someone to be a mentor, and what do they find to be most rewarding about their experience? Get the answers to these questions and more, from some of the many mentors who are participating in the Ruth Handler Mentorship Program for WiT. What motivates you to be a mentor? GAYE DEAN – Senior Licensing Executive:  For me, it is to see the growth and development of female executives in our industry. I have been fortunate enough to have mentored a variety of strong women over the past several years. I'm currently in my 5th partnership in this program, and all my mentees have been smart and savvy executives who wanted a neutral sounding board and a place where they could express their true thoughts without judgment. They wanted a place where they felt safe discussing some of the challenges that they have faced in their organizations. I think collaborating with these women has given them affirmation that they are all exceptionally good at what they do, and has empowered them to make solid decisions for themselves and their organizations. It has been extremely satisfying and rewarding for me to meet with these women. It is so important to share our knowledge and to provide thoughtful and practical guidance for our future leaders. This program makes me so proud to be part of an industry that recognizes a need to help others. I have loved being a part of it! What do you find most rewarding about mentoring? SKIP KODAK – President, LEGO Systems, Inc.:  Mentoring gives me the chance to support someone unlocking their own potential and accessing personal and professional growth. Each mentoring experience gives me new learning and growth perspectives, re-shaping my own biases and personal beliefs. What do I enjoy most about mentoring? I’m excited whenever I get to mentor someone with different lived experience and different subject matter expertise than me – for sure I will learn from them. I grow by practicing new ways to build safe and trusted shared spaces with new mentees. I am always inspired by my mentee’s creativity to problem solve and unlock their potential. I am learning that successful mentoring relationships don’t depend on what I know. I enjoy figuring out what the best question to ask next is, and to be alongside my mentee as they discover and explore their own “right answers.” Mentoring is an incredibly cool way to make a difference with others while I’m made better for the experience. What do you consider to be your biggest strength as a mentor? RATNA KIRPAL – SVP, Global Consumer Products, Activision | Blizzard:  It’s hard to say there’s a specific strength that I lean into as a mentor, because I first try to understand the mentee’s objective and support them in their needs.  When I don’t have a certain skill that they are looking to improve, I tap into my network of resources who can better assist the mentee.  But when I do have that skill, I have a lot of fun and passion sharing.  My experience in global consumer products, business development, marketing, brand management, retail, product development, and licensing – as well as my experience as a parent, spouse, sibling, child, and friend – all work together when I guide a mentee.  Someone once told me, “We only have one life….work or personal…you can’t separate them…,” and I try to bring that perspective when I’m with a mentee, because finding balance in everything we do is so important.  As a minority and an immigrant, I also value sharing that perspective when the situation fits.  And having over 25 years of business experience along with my own life experiences, giving perspective and opening a mentee’s perspective is one of my goals in every mentee relationship. How did your career experience prepare you to be a mentor? KRISTA BERGER – Vice President, Barbie Global Marketing and Brand Partnerships, Mattel:  I have had the honor of being guided through this industry by amazing women, giants of their discipline, who understood the deep impact they could have by reaching a hand back. As a result, my career experience is rich with new developmental opportunities, leadership rotations, and new business challenges. Giving of my time, talent and expertise not only honors their investment in me but continues to help pave the way forward for the next generation of talented women in toys. As a mentor, I pull heavily from the shared experience I had as a mentee to provide a richer dialogue and meaningful experience. How would your previous mentees describe you? JESSICA JACKMAN – Senior Manager, Retail Development, Paramount:  “You would make a really great leader!” is a comment made by one of my mentees that encapsulates the type of professional I have been striving to be throughout my career. I have been complimented on my knowledge of our industry and on my ability to motivate my mentees with the guidance they need. As someone they can trust, I find that they openly connect with me to discuss challenges they may be facing, and I guide them to find solutions and navigate their way to focusing on positive outcomes. Goals and vision have always been important to me, and supporting my mentees in concentrating on and developing their goals and vision both professionally and personally has been rewarding. The best part about this dynamic is that they do know my door is always open to connect as their mentor, a role that will never expire. Can you share a mentee success story? AMANDA CORREIA – Director, Global Brand Strategy & Marketing, Hasbro:  Being a WiT mentor has been such a rewarding and inspiring experience. I have been matched as a mentor with a number of motivated, smart, accomplished women. One particular mentee was a student at the time of our partnership, and had already published her own children’s book, A Shark Tooth Fairy Tale (which is adorable, by the way). She did everything end-to-end herself, from writing the story, to hiring the artist to bring the story to life, to finding a publisher, to marketing the book online and in-person with local bookstores & libraries. Her creativity, aspiration, vision, intellect and bravery is truly inspirational and has stuck with me ever since! Tell us about a mentor who had an impact in your life. TAMMY SMITHAM – VP Communications & Corporate Citizenship, Spin Master:  During my career I have been fortunate to have a number of influential mentors. One of my current mentors at Spin Master has been very impactful in my career here. She regularly gives of her time as well as making herself available ad hoc when I need her input. She is a true sounding board; ready to jump in and provide a fresh perspective when tackling a problem. She exudes executive courage and has helped me to strengthen my own influence style. Mentors can diagnose situations from an objective viewpoint and reveal insights that you are often too close to discover yourself. The best mentors are those who can be direct and candid in their feedback and provide ways to counterbalance your weaknesses while playing to your strengths. In every single interaction I have with my mentor, I leave with at least one (and many times, several) key actionable takeaways that in turn, I can share with others.

by EHI OVIASU-KAHN, Chairwoman of the Board at Women in Toys, Licensing & Entertainment As the new Chairwoman of the Board at Women in Toys, Licensing & Entertainment, I’m thrilled and honored to embark on an exciting journey with our community and industry, as we collectively strive to advance our mission. This year, we celebrate the wonder in every woman at every stage of their career and celebrate their unique and vital contributions. Weaving threads of talent, resilience, and passion, we will help paint a compelling portrait of their professional journeys. Let’s take a walk through what those journeys can look like: Waking the Spark of Ambition: At the onset of their careers, women begin the process of cultivating the spark of ambition, developing the courage to explore new challenges within an emerging professional identity. This time is marked by the unique excitement of discovering one’s potential career path. Navigating the Learning Curve: As women progress in their professional journeys, the challenges evolve, presenting a heightened learning curve. Navigating this curve can be daunting yet deeply rewarding. During this phase, working women not only absorb career-related knowledge but also master the art of balancing their expertise in various capacities. Demonstrating resilience and adaptability, they adeptly chart a course through the intricacies of personal and professional challenges. Artwork by Ehi Oviasu-Kahn | Source: Little Art LLC Climbing the Corporate Ladder and Beyond: As women ascend the corporate ladder, build their reputations in the industry, and establish their influence, the wonder of their journey extends beyond their workspaces. They not only redefine leadership but also become key voices within their families and communities. Each stride is a victory, not just for themselves but for the myriad roles they embody, inspiring others to break molds and challenge stereotypes. …All While Performing a Balancing Act: Multitasking and balancing various roles takes center stage in this phase. Women deftly manage career, family, and personal aspirations, showcasing tenacity and resourcefulness. Their ability to harmonize different facets of life becomes an inspiration for others, highlighting the strength that lies in embracing multiple roles. Bringing it all together through Mentorship and Legacy Building: In the later stages of their careers, women become mentors, not only professionally but in the broader spectrum of life. This stage is a marvel of generosity, as they invest in the growth of others, passing on wisdom gained from both their professional and personal roles. Building a legacy, they leave an indelible mark on their work and family landscape, creating a supportive environment for future generations.

Riding the wave of progress, women and men are rocking pivotal roles as catalysts for change. Ready to smash through the old-school barriers, celebrate diversity, and build a world where everyone, regardless of gender, shines as a mentor and leader. It's not just a journey; it's a transformation waiting to happen. Mentorship knows no gender boundaries. It's a two-way street where the richness of diverse perspectives propels everyone to the next level. So, whether you're a woman or a man, picture yourself stepping onto the mentorship floor, ready to lead and inspire. Empowering Women as Mentors It’s time for our industry’s women to step into the spotlight as mentors! You've got the experience, the skills, and those game-changing insights that are too good not to share. Dive into mentorship, guide the next generation, and let your journey be a roadmap for others. Your success story is the glow that could light the way for next gen leaders. Men as Allies and Advocates Men, your contribution is crucial in fostering an inclusive environment. As allies and advocates for women, your mentorship is a powerful tool to break down stereotypes and open doors. By being a mentor, you become agents of change, contributing to a more balanced and diverse industry. The Ripple Effect of Diversity Imagine the energy when everyone, regardless of gender, join forces as mentors, creating a ripple effect of positive change. The mentorship relationship becomes a blueprint of what our industry could be – a place where collaboration, understanding, and respect smash through gender norms. Diverse Perspectives for Innovation Women have unique perspectives that fuel innovation. When they mentor, it's all about passing on their insights and experiences, leveling up the mentee's game with creativity, and the ability to adapt on the fly. As a male mentor, you contribute by offering your own fresh perspectives, access to new networks, and being a pivotal key player in championing a more inclusive environment. Breaking Stereotypes Mentorship breaks stereotypes for both men and women. Women showcase their capabilities beyond societal expectations, proving that leadership knows no gender. Meanwhile, men help dispel stereotypes by actively supporting and advocating for their female mentees, creating a workplace where everyone's abilities are recognized and celebrated. Embrace the Mentorship Revolution The mentorship revolution has landed, and it's calling for both women and men to step into leadership roles. This isn't just a solo win; it's about collectively shaping a future where the playing field is leveled, and everyone gets their shot to lead and succeed. Lead by Example Women, by being mentors, you're the blueprint, lighting the way and inspiring others to follow your lead. Men, your commitment to championing diversity is key in building a future where inclusivity is the norm. Together, you're an unstoppable force that will propel our entire industry forward. Cultivate a Culture of Inclusivity Let mentorship be bedrock of a culture that truly values inclusivity. Push for open dialogues, enroll as a mentor in the Ruth Handler Mentorship Program for WiT, and celebrate the wins that come from diverse connections. It's about creating a workplace and an industry where everyone feels noticed, listened to, and amped up with confidence. As catalysts for change, we all have the power to shape a future where diversity is key, and success isn't tied to gender. It's your time to step up, lead, and spark the fire in our next generation of industry leaders!

Picture this: In our constantly advancing industry, women and men are rocking pivotal roles, pushing for change. Ready to tear down barriers, embrace diversity, and shape a world where every everyone, regardless of gender, thrives as a mentor and leader. It's not just a journey; it's a whole transformation waiting to happen. Mentorship is a dance that knows no gender boundaries. It's all about teaming up, where different views propel everyone forward. So, whether you're a woman or a man, picture yourself stepping onto the mentorship floor, ready to guide and motivate. Empowering Women as Mentors It’s time for our industry’s women to shine as mentors! Your knowledge and experience are invaluable. Step into the role of a mentor, guide the next generation, and let your journey become a roadmap for others. Your success story could light the way for future leaders. Men as Allies and Advocates Men, your involvement is crucial in creating an inclusive environment. As allies and advocates for women, your mentorship is a powerful tool to break down stereotypes and open doors. By engaging as mentors, you play a critical role in driving change, as we aim for an industry that is more diverse and equitable. The Ripple Effect of Diversity Imagine the impact when women and men team up as mentors, sparking a ripple effect of positive change. The mentorship relationship becomes a mini-version of what our industry could be – a space where teamwork, understanding, and respect transcend gender norms. Diverse Perspectives for Innovation Women bring unique perspectives that are key to sparking innovation. By mentoring, they share these insights, adding layers of creativity and adaptability to their mentees' arsenals. As a male mentor, you play a vital role by valuing and elevating these diverse voices, nurturing a culture where innovation thrives. Breaking Stereotypes Mentorship breaks stereotypes on both ends. Women showcase their capabilities beyond societal expectations, proving that leadership knows no gender. Men, in turn, dispel stereotypes by championing and supporting their female mentees, creating a workplace where everyone's potential is recognized and celebrated. Embrace the Mentorship Revolution The mentorship revolution is here, and it's calling for both women and men to step into leadership roles. It's not just about personal success; it's about collectively shaping a future where everyone has equal opportunities to lead and succeed. Lead by Example Women, by being mentors, you lead by example, inspiring others to follow in your footsteps. Men, by actively supporting and championing diversity, you pave the way for a more inclusive future. Together, you create a powerful synergy that propels the entire professional landscape forward. Cultivate a Culture of Inclusivity Let mentorship be the cornerstone of a culture that values inclusivity. Encourage open dialogues, enroll as a mentor in the Ruth Handler Mentorship Program for WiT, and celebrate the successes born out of diverse collaborations. It's time to create a workplace and an industry where everyone feels seen, heard, and empowered.

Mentorship is a dynamic relationship that not only transforms the lives of mentees, but also enriches the mentors in ways unimaginable. The reciprocal benefits create a profound cycle of success that propels everyone involved to new heights. The Mentor-Mentee Dance Mentorship is like a dance where each partner brings something special to the floor. Let's unpack the steps of this dance, highlighting the dual rewards that make it a powerful force for personal and professional development. Knowledge Transfer:  Mentees, eager to absorb insights, gain a direct line to the wealth of experience mentors bring to the table. But wait, there's a twist! Mentors, in the act of sharing their knowledge, often rediscover the joy of learning. It's a two-way street. Networking Nirvana:  Mentees are often introduced to a world of opportunities through their mentor's network. Yet, mentors, by connecting with fresh perspectives and new talent, rejuvenate their own professional circles. This networking, when done right, is a party where everyone leaves with a fuller dance card. Skill Sharpening:  Mentorship sharpens skills on both ends. While mentees get hands-on guidance, mentors polish their leadership and communication skills. It's an incredible journey of mutual improvement, with each individual evolving into a refined version of themselves. Boosting Confidence:  Imagine a mentee taking flight on the wings of a mentor's encouragement and guidance. Now flip the coin – mentors often experience a renewed sense of purpose and accomplishment, watching their mentees soar. Confidence is truly contagious. Innovation Ignition:  Mentees inject fresh perspectives into a mentor's routine, sparking innovative ideas and creative solutions. Simultaneously, mentors, by encouraging an environment of curiosity, become catalysts for a mentee's own innovative thinking. This spark lights up the room for everyone involved. The Ripple Effect The beauty of mentorship is its ability to create a ripple effect. As mentees evolve into mentors themselves, the cycle of success repeats itself. This ripple extends beyond the immediate mentor-mentee relationship, positively impacting workplaces, communities, and our industry at large. In the grand symphony, mentorship is the harmony that elevates each note. It's a partnership where both sides contribute to a melody of growth, resilience, and success. So, whether you find yourself in the mentor or mentee role, embrace the dance, relish the music, and let the dual rewards of mentorship propel you towards a future of unlimited possibilities. Together, we rise! Join the Ruth Handler Mentorship Program for WiT today, and enroll here to be a mentor.

January is here, and do you know what that means? It’s National Mentoring Month! Established in 2002, this month-long celebration is all about championing mentorship, spreading awareness about its incredible benefits, and igniting positive change in individuals and communities. At WiT, we're not just celebrating for a month – our Ruth Handler Mentorship Program is making waves all year long! The Heart of Mentorship At its core, mentorship is a powerhouse of a relationship, grounded in trust, guidance, and shared dreams. It's not just about career advice; it's a dynamic partnership that cultivates leadership skills, resilience, and a clear sense of direction. The Transformative Odyssey Picture this: setting sail on uncharted waters, eager to learn. That's the mentorship journey. With the mentor's wisdom and the mentee's enthusiasm, it's a gradual yet profound transformation. From novices to seasoned professionals, mentees emerge equipped with the skills and confidence to lead. Catalyst for Growth Mentorship isn't just a casual chat; it's a catalyst propelling individuals beyond their limits. Personalized guidance opens doors to industry insights, helps navigate challenges, and nurtures a strategic mindset. This one-on-one interaction is the fertile ground where innovation flourishes, and leadership potential blossoms. Unlocking Confidence Confidence is the key to effective leadership. Mentorship provides a safe space for mentees to share ideas, receive constructive feedback, and build the confidence needed to lead. The mentor's belief becomes a driving force, inspiring mentees to face challenges with resilience. Building a Supportive Network Mentorship is like a network-building extravaganza. It's not just about skills; it's about creating a support system. Mentees not only gain insights but also tap into an extended industry network. Diverse perspectives, collaborative opportunities, and a sense of community – it's the secret sauce that propels mentees along their leadership journey. Let's not forget the mentors – the unsung heroes nurturing the next generation of leaders. It's a two-way street, creating a positive ripple effect that propels our entire industry forward. Join the Movement! The power of mentorship is colossal. Mentors shape aspiring individuals into confident leaders, ready to make a lasting impact. Consider stepping into a mentor role! Join WiT's Ruth Handler Mentorship Program – become a key player in industry growth, nurture a supportive community, and empower future leaders. The path from mentee to leader isn't just a progression; it's a revolution of untapped potential. Let's break barriers, foster inclusivity, and pave the way for a flourishing future in WiT and our industry. Together, we're unstoppable!

Embarking on an e-commerce journey beyond Amazon requires strategic navigation and a keen understanding of the digital landscape. In this blog, inspired by a webinar hosted by Women in Toys, Licensing, and Entertainment (WiT) and featuring insights from Flat River Group's Matt Stahlin and Cherie Jansen, we unravel essential tips derived from industry experts. Join us as we unfold these crucial insights to propel your brand toward unparalleled success in this dynamic realm. Tip 1: Beyond Amazon — Diversify to Thrive When it comes to e-commerce, mastering Amazon is just the beginning. To truly thrive, brands must venture strategically into untapped gold mines such as Walmart and Target. In the rapidly evolving e-commerce world, treating your brand as an explorer is key. Diversification is the name of the game. Seize the unique advantages each platform offers and let your brand shine in diverse e-commerce territories. The digital marketplace is a vast ecosystem with numerous niches waiting to be explored. Utilize market research to identify platforms aligning with your brand's ethos. Walmart and Target, among others, are thriving marketplaces that cater to specific demographics. Understanding your target audience and choosing platforms accordingly will ensure your brand resonates with the right consumers. Tip 2: Walmart's Marketplace Dynamics — Unravel the Secrets Walmart is not just a retail giant — it's a dynamic marketplace ripe with potential. It’s important to do your research and truly understand Walmart's marketplace strategy and the dynamics that govern this retail behemoth. Align with Walmart's rhythm to ensure your brand becomes a harmonious addition to their expansive marketplace. Walmart's open marketplace policy invites innovation and diverse product offerings, providing a unique space for your brand to thrive.Delving deeper, Walmart's commitment to an open marketplace means more than just a platform for sales. It's an opportunity to leverage their extensive customer base and optimize your brand's visibility. Understanding the intricacies of Walmart's customer demographics and tailoring your strategies accordingly is a key aspect of unlocking success on this dynamic platform. Tip 3: Strategic Partnerships — Collaborate for Success As you navigate the e-commerce realm, it’s important to find partners who understand and enhance your brand's unique value proposition. Cultivate partnerships with collaborators who share your vision and will amplify your brand's reach and impact. Strategic partnerships play a pivotal role in transforming your brand's vision into reality. But you must look beyond traditional collaborations — think of it as creating a symphony where each player contributes to the harmonious success of the whole. Strategic partnerships extend beyond mere collaborations — they're about aligning values and creating synergies. Consider exploring partnerships with influencers, complementary product brands, or even strategic alliances with e-commerce service providers. The key is to enhance your brand's visibility, credibility, and accessibility through meaningful partnerships. Tip 4: Onboarding Efficiency — Sprint Through Paperwork In the fast-paced e-commerce environment dominated by giants like Amazon and Walmart, the onboarding process transforms from a marathon into a sprint. Explore the streamlined onboarding process and navigate through paperwork efficiently. The quicker your brand moves, the faster it can claim its well-deserved spotlight. Time is of the essence, and agility in the onboarding process ensures that your brand is ready to seize opportunities and make an immediate impact. Streamlining the onboarding process involves meticulous planning and a proactive approach. Leverage technology and automation tools to expedite paperwork and administrative tasks. A swift onboarding process not only impresses potential partners but also positions your brand as agile and ready for the dynamic e-commerce landscape. Tip 5: Craft Your E-Commerce Narrative — Be the Protagonist Consider this guide a compass rather than a map in the dynamic landscape of e-commerce. Your brand is the protagonist of a unique e-commerce narrative. Chart your course and embark on this strategic journey. While these tips provide a solid foundation, remember that your brand's narrative is ongoing. It's a dynamic story that evolves with every strategic move and customer interaction. Storytelling is a powerful tool in the e-commerce realm. Craft a compelling narrative around your brand, weaving in its values, mission, and uniqueness. Engage customers emotionally, making your brand memorable amid the plethora of options. Regularly revisit and refine your narrative to adapt to market trends and consumer preferences. Final Thoughts: Excelling in the E-Commerce Arena This guide serves as your compass for navigating the e-commerce ecosystem strategically. As you decode the intricacies, remember that your brand is not just a participant – it's positioned to be a trailblazer. Implement these tips, maintain agility, and transform your e-commerce journey into a saga of triumph and growth. The vast ocean of possibilities awaits – set sail! This blog is inspired by WiT Webinar “Ignite Your Sales with a Well-Informed Ecommerce Strategy”. Watch it on WiT’s Video Library