Marketing Visionary

Danielle demonstrated visionary leadership by transforming MAGNA-TILES’ influencer strategy from awareness-only to a full-funnel growth engine. One hallmark is that she independently built and scaled our Amazon Creator Connections program, which delivered exceptional ROI and helped increase retail sales by +16% in 2025. Danielle also drove major progress expanding the brand’s international reach on social through best-in-class organic and paid performance. Expanding her impact further, she now oversees broader media investment, applying sharp, data-driven decision-making to sustain double-digit year-over-year sales growth, while simultaneously strengthening long-term brand equity (unaided awareness +12ppt since ’22) and scalable, full-funnel activation across multiple channels.

Hannah is a visionary and inspirational leader who's delivered exceptional results:-She devised and led asmodee's brand launch, transforming a traditional activation into an immersive experience at The Outernet-She pioneered asmodee’s first Star Wars Unlimited influencer event with Disney, tapping into creator-led engagement and celebrity stardust to generate buzz, brand awareness and sales growth-She reimagined UK Games Expo managing 9 stands across 3 halls where asmodee became the standout presence. Across all three, she addressed the opportunity to modernise marketing approach, delivering high-impact activations that strengthened partnerships, increased reach, and set new internal benchmarks.

Kat led Wicked: For Good into a best‑in‑class Target retail moment. She drove a Tier 1 omnichannel marketing program that exceeded prior sales and generated +58% YoY growth across 45+ exclusive SKUs. She also demonstrated transformative leadership by reimagining the Wicked: For Good campaign as a force for real-world impact through Rebuild LA. In response to the 2025 LA fires, she spearheaded an event that supported 200 displaced families. Kat unified partners across film, philanthropy, and retail - securing product donations from Amazon and amplifying reach with Cynthia Erivo–narrated content driving donations to Habitat for Humanity. 

Kelly re-imagined experiential marketing for print and physical-to-digital customer journeys, delivering breakthrough results through creative innovation. She transformed the Amazon Holiday Kids Gift Book into annual event family eagerly look forward to, achieving conversion improvements 3X above industry benchmarks while substantially expanding distribution. She pioneered multi-channel experiences including voice-enabled book interactions, and immersive digital experiences (including a shoppable Roblox mini-game). Her re-imagined approach to seasonal toy marketing drove substantial increases in media coverage year-over-year. Kelly scaled these innovations globally, enabling other countries (Japan, UK) to launch their first physical catalog programs in 2025.

Lisa Doiron leads global brand management for multiple highly sought-after girls & collectibles brands for Basic Fun!  Since 2019, Lisa has been the key steward for the Care Bears brand, as it relaunched into the marketplace in F'20.  Providing focus, strategy & direction, she as repositioned the nostalgic plush brand into a collectible character ecosystem - for today's consumer.  Across 12 seasons, she has helped to develop product aligned to the brand's core values, been recognized as a 2X TOTY nominee, driven over 20 billion total impressions, increased brand awareness by 3X, and drove best-in-class campaigns with 4 studio partners.

Mallory Van Laeken is a proven marketing leader whose career is defined by anticipating consumer trends and consistently delivering breakthrough brand launches and sustained commercial success.
- Led blockbuster Gui Gui launch: Delivered #2 new property and #1 new slime brand in the U.S. (2025), generating 925M+ impressions, 134M social reach and rapid retail sellouts
- Executed high-impact go-to-market strategy: Integrated creator, PR and experiential Grove pop-up amassed 110M+ impressions, 140K units sold in six weeks at Walmart
- Built a pattern of winning brands: Fueled viral success across Cookeez Makery, XOX Kweenies and Real Littles, earning industry awards and sustained engagement

Molly has propelled UNO to unprecedented success over the past three years. In 2025, UNO ranked as the #1 traditional games property, exceeding $300M in POS (Circana 2025) and setting new performance benchmarks. She has partnered with the team to drive breakthrough product innovation, including the TOTY-winning UNO Show ’Em No Mercy. Molly consistently pioneers bold, disruptive marketing strategies that elevate the brand. She brought UNO’s purpose of fostering social connection to life through UNO Social Club—a global activation that transforms the iconic card game into a premium, real-world experience where friends connect, compete, & create lasting memories.

Nikki combines creativity, persistence, and strategic thinking to ensure innovative ideas gain traction, consistently identifying untapped opportunities and bringing them to life. By championing experimentation and continuous improvement, she has enabled her teams to unlock new opportunities and scale them globally. Key achievements include her work on the LEGO Builder app and new initiatives with Amazon and LEGO Retail stores. Her contributions have not only benefited the LEGO organization but have also set a standard for excellence in the industry.  

Sarah is a marketing visionary who consistently pushes boundaries and drives innovation in brand building and campaign execution. She embraces experimentation, testing new ideas to identify what resonates most with
consumers. Combining deep audience engagement with a strong analytical mindset, she leverages data to refine strategies and maximize impact. Her creativity comes to life in campaigns that are fresh, relevant, and emotionally compelling, transforming brand concepts into memorable consumer experiences. Sarah’s unique ability to blend insight, imagination, and executional excellence has delivered standout marketing outcomes and elevated brand connection.

Tita accelerated CrunchLabs’ growth by engaging more women and introducing girls to STEM earlier. Facing a male-skewed customer base driven by Mark Rober’s audience, she led a strategic push to reach moms through influencer partnerships, segmented paid social and high-impact PR. Successfully shifting the customer mix from 80/20 to 55/45 boy-girl for the Creative Kit launch.She also tackled subscription churn as a critical growth barrier, leading cross-functional collaboration with engineering and analytics to automate a high-impact retention initiative. Through continuous iteration, this program delivered a 20% lift in renewal rates, strengthening long-term revenue and customer lifetime value.