WIT STORIES turns the spotlight on members who are
making an impact in toys, licensing and entertainment.


Click on our members’ photos below to learn about their WIT stories. We are proud to recognize and celebrate the diverse talents and contributions of these women for their leadership and commitment to our industry and the WIT mission. Do you know someone whose story needs to be told? Click here or click the Nomination Form below.

2017 Empowerment Day Mentors

Marian M. Bossard

Marian Maguire Bossard

SVP, Global Market Events, Toy Association


Maureen McHale

President, McHale Design

Tanya Thompson

Tanya Thompson

Director Global Product Acquisition Games, Hasbro Inc.


Deb de Sherbinin

Principal, Perk Consulting

Laura Zebresky

Laura Zebersky

CCO, Jazwares

Sue Warfield

Director of Member Relations, American Specialty Toy Retailing Association

Featured in Licensing Book, May 2017

Joan Packard Luks  WIT Stories

Joan Packard Luks

Founder/Principal of The Serenata Group
& The ThinkTank Emporium

Janice Ross WIT Stories

Janice Ross

Business Development and Head of Global Licensing, American Greetings Entertainment

Jadyn Rosario

Director of Licensing, Percy 3DMedia, Inc.

Joan Grasso WIT Stories

Joan Grasso

VP, Licensing – North America,
Entertainment One

Alita Headshot_11

Alita Friedman

CEO, Alita’s Brand Bar

Lisa Shamus  WIT Stories

Lisa Shamus

President, Lisa Shamus and Associates

Johanna Lopez WIT Stories

Johanna Lopez

Vice President, Tree House Kids, Inc.

Laurie Peterson WIT Stories

Laurie Peterson

Founder and CEO, Build & Imagine

Amy Pennington WIT Stories

Amy Pennington

President, Paradise Kids, LLC

Meredith Norrie WIT Stories

Meredith Norrie

Director of Marvel Toys and Hardlines Licensing, Disney Consumer Products

Marie Todd WIT Stories

Marie Todd

Director of Licensing, Komar

Erin Stein WIT Stories

Erin Stein

Publisher, Imprint/Macmillan Children’s Publishing Group

Karyn Weiss WIT Stories

Karyn Weiss

SVP Business Development & Licensing, Accessory Innovations

Jessica Blue WIT Stories

Jessica Blue

SVP Licensing, UBM

Jennifer Bennett WIT Stories

Jennifer Bennett

Senior Director, Entertainment Partnerships & Licensing, Mattel

Dianne Bellchambers

Head of Licensing, Moose Toys

Pictured:  Sujata Luther, SVP, Consumer Insights  Photo:  Carol Dragon/Nickelodeon. ©2014 Viacom International, Inc..  All Rights Reserved

Sujata Luther

EVP – Consumer Insights,  Nickelodeon

Hayley Maguire WIT Stories

Hayley Maguire

Senior Director Global Creative & Product Development Consumer Products, Hasbro

Lourdes Arocho WIT Stories

Lourdes Arocho

Vice President Toys and Hardlines, Universal

Genna Rosenberg WIT Stories

Genna Rosenberg

Principal, GennComm

Amanda Gummer WIT Stories

Dr. Amanda Gummer

Founder and CEO, Fundamentally Children

Liz Grampp WIT Stories

Liz Grampp

Senior Director Brand Management, Bandai America

Ashley Mady WIT Stories

Ashley Mady

President, Brandberry, Inc. and President, Women in Toys, Licensing & Entertainment (WIT)

Farnaz Esnaashari WIT Stories

Farnaz Esnaashari-Charmatz

Creator and Co-Executive Producer, Shimmer and Shine, Nickelodeon

Jodi Norgaaurd WIT Stories

Jodi Bondi Norgaard

Founder and CEO, Dream Big Toy Company

Genji LeClair WIT Stories

Genji Leclair

Merchandising Director, The Product Greenhouse

Karen Kilpatrick WIT Stories

Karen Kilpatrick

VP Marketing, JazWings and Creator of Pumpkinheads

Julie Kerwin WIT Stories

Julie Kerwin

CEO, IAmElemental

Brandi Pinsker WIT Stories

Brandi Pinsker

CEO, Project Genius

How are members nominated for WIT Stories?

  • A member (or their company) can nominate themselves for consideration.
  • A member can be nominated by a third party (i.e. client, colleague, etc.)
  • WIT can nominate a member that they have identified as meeting the criteria for consideration.

How does WIT select a member to be featured in WIT Stories?
All nominations are reviewed by a committee appointed by WIT, who will select the individuals whose achievements and contributions are the most timely, groundbreaking or topical to the industry.

What are the criteria for being featured in WIT Stories?

  • You must be an active WIT member.
  • You have distinctive insights and advice from your experience as a leader.
  • You can provide a unique “insider” look at our industry and where it’s headed as well as how-to advice based on your skill set and business.
  • Your answers will not be promotional, and will center on your experience, advice, and authentic insights applicable to our industry.