WIT STORIES turns the spotlight on members who are
making an impact in toys, licensing and entertainment.


Meet the women who exemplify leadership and commitment to the industry and to the WIT mission. We are proud to recognize and celebrate their diverse talents and contributions through their WIT Stories.


Do you know someone whose story needs to be told? Click the Nomination Form below.


Lourdes Arocho

Vice President Toys and Hardlines at Universal


Genna Rosenberg

Principal at GennComm


Dr. Amanda Gummer

Founder and CEO of Fundamentally Children


Liz Grampp

Senior Director Brand Management at Bandai America


Ashley Mady

President of Brandberry, Inc.; President of Women in Toys, Licensing & Entertainment (WIT)


Farnaz Esnaashari-Charmatz

Creator and Co-Executive Producer, Shimmer and Shine at Nickelodeon


Jodi Bondi Norgaard

Founder and CEO at Dream Big Toy Company


Genji Leclair

Merchandising Director at The Product Greenhouse


Karen Kilpatrick

Vice President at JazWings; Creator of Pumpkinheads

How are members nominated for WIT Stories?

  • A member (or their company) can nominate themselves for consideration.
  • A member can be nominated by a third party (i.e. client, colleague, etc.)
  • WIT can nominate a member that they have identified as meeting the criteria for consideration.

How does WIT select a member to be featured in WIT Stories?
All nominations are reviewed by a committee appointed by WIT, who will select the individuals whose achievements and contributions are the most timely, groundbreaking or topical to the industry.

What are the criteria for being featured in WIT Stories?

  • You must be an active WIT member.
  • You have distinctive insights and advice from your experience as a leader.
  • You can provide a unique “insider” look at our industry and where it’s headed as well as how-to advice based on your skill set and business.
  • Your answers will not be promotional, and will center on your experience, advice, and authentic insights applicable to our industry.