WIT STORIES turns the spotlight on members who are
making an impact in toys, licensing and entertainment.


We are proud to recognize and celebrate the diverse talents and contributions of these women for their leadership and commitment to our industry and the WIT mission. Do you know someone whose story needs to be told? Click here or click the Nomination Form below.


Janice Ross

Business Development and Head of Global Licensing, American Greetings Entertainment

Jadyn Rosario_Headshot

Jadyn Rosario

Director of Licensing, Percy 3DMedia, Inc.

Joan Grasso

Joan Grasso

VP, Licensing – North America,
Entertainment One

Alita Friedman (1)

Alita Friedman

CEO, Alita’s Brand Bar

Lisa Shamus 200x200

Lisa Shamus

President, Lisa Shamus and Associates

Joan Packard Luks

Joan Packard Luks

Founder/Principal of The Serenata Group
& The ThinkTank Emporium


Julie Kerwin

CEO, IAmElemental

Brandi Pinsker

Brandi Pinsker

CEO, Project Genius

Johanna Lopez

Johanna Lopez

Vice President, Tree House Kids, Inc.

Laurie Peterson

Laurie Peterson

Founder and CEO, Build & Imagine

Amy Pennington Pic

Amy Pennington

President, Paradise Kids, LLC

Meredith Norrie_Licensing_Disney

Meredith Norrie

Director of Marvel Toys and Hardlines Licensing, Disney Consumer Products


Marie Todd

Director of Licensing, Komar


Erin Stein

Publisher, Imprint/Macmillan Children’s Publishing Group

Karyn Weiss_Licensing_AccessoryInnovations

Karyn Weiss

SVP Business Development & Licensing, Accessory Innovations


Jessica Blue

SVP Licensing, UBM

Jennifer Bennett_Licensing_Mattel

Jennifer Bennett

Senior Director, Entertainment Partnerships & Licensing, Mattel

Dianne Bellchambers

Head of Licensing, Moose Toys

Pictured:  Sujata Luther, SVP, Consumer Insights  Photo:  Carol Dragon/Nickelodeon. ©2014 Viacom International, Inc..  All Rights Reserved

Sujata Luther

EVP – Consumer Insights,  Nickelodeon

Hayley Maguire_Licensing

Hayley Maguire

Senior Director Global Creative & Product Development Consumer Products, Hasbro


Lourdes Arocho

Vice President Toys and Hardlines, Universal


Genna Rosenberg

Principal, GennComm


Dr. Amanda Gummer

Founder and CEO, Fundamentally Children


Liz Grampp

Senior Director Brand Management, Bandai America


Ashley Mady

President, Brandberry, Inc. and President, Women in Toys, Licensing & Entertainment (WIT)


Farnaz Esnaashari-Charmatz

Creator and Co-Executive Producer, Shimmer and Shine, Nickelodeon


Jodi Bondi Norgaard

Founder and CEO, Dream Big Toy Company


Genji Leclair

Merchandising Director, The Product Greenhouse


Karen Kilpatrick

VP Marketing, JazWings and Creator of Pumpkinheads

How are members nominated for WIT Stories?

  • A member (or their company) can nominate themselves for consideration.
  • A member can be nominated by a third party (i.e. client, colleague, etc.)
  • WIT can nominate a member that they have identified as meeting the criteria for consideration.

How does WIT select a member to be featured in WIT Stories?
All nominations are reviewed by a committee appointed by WIT, who will select the individuals whose achievements and contributions are the most timely, groundbreaking or topical to the industry.

What are the criteria for being featured in WIT Stories?

  • You must be an active WIT member.
  • You have distinctive insights and advice from your experience as a leader.
  • You can provide a unique “insider” look at our industry and where it’s headed as well as how-to advice based on your skill set and business.
  • Your answers will not be promotional, and will center on your experience, advice, and authentic insights applicable to our industry.