Brandi Pinsker WIT Stories

How long have you been a WIT member?
About one year, I am also the Dallas Chapter Co-Chair.

What is your single best piece of business advice?
Be flexible. Our industry is fickle. Buyers and trends can change on a dime. Being able to respond quickly can really set you apart from the competition. As a small company, we’re pretty nimble and our buyers appreciate our willingness to take their feedback and execute immediately.

What do you do during the first hour of your business day and why?
This first thing I do during my business day is eat a frog. Okay, I don’t REALLY eat a frog, but I do make sure to tackle the most important items on my list. Like Mark Twain said, “Eat a live frog first thing in the morning and nothing worse will happen to you the rest of the day.” I believe in identifying the top 2-3 most critical tasks on my docket in the evening the day before so I’ll be ready to hit the ground running first thing in the morning.

What is your favorite productivity tip?
Close your email or set it to deliver only once an hour. I think email is the biggest distraction. I have to laugh about answering this because in the middle of typing, I stopped, took a call, answered an email, read a text and now I’m back. I’d do well to follow my own advice here. I get a lot of work done on planes and I think it’s because my email and phone are shut off.

What drew you into the toy industry?
I got a job as a buyer for a chain of games stores when I was younger. I came in with no buying experience, but was eager to learn. It was so much fun and I fell in love with this industry instantly. I personally love board games and think they are a great tool for teaching social skills, which is increasingly important considering the rise in autism. Even though the products we make are for recreation, I think the work we do is important and impactful.

What unique challenges does the toy industry present?
Competition with electronics. It gets harder every year to compete with iPhones, apps, and computer games. I find it encouraging, however, to see the upward trend of adults playing board games and puzzles. The rise in escape rooms and board game cafes is proof that while we might be losing kids to electronics, we’re getting them back as adults. Most of us work on computers all day so it’s pretty refreshing to unplug and connect with our friends and family.