Meredith Norrie WIT Stories

Meredith Norrie is Director of Marvel Toys and Hardlines Licensing at Disney Consumer Products, and has was a 2017 Wonder Woman Awards Nominee. Read Meredith’s bio here.

What is your single best piece of business advice?
Never be afraid to think outside the box, take calculated risks, and fail. Some of the best ideas and results come out of learning from past mistakes. Don’t focus on what other people are doing and go with your gut instincts to stay focused on the ultimate goal.

What do you do during the first hour of your business day and why?
I take time to step back and strategize on the big picture initiatives, both short term and long term, that I want to accomplish before jumping into my to-do list. It’s hard to get somewhere if you don’t have strategic clarity on where you are going.

What is your favorite productivity tip?
Keep meetings as brief and straightforward as possible. In an environment with constant change in priorities and deadlines, everyone’s time is precious.

What advice would you offer women wishing to break into the licensing industry?
Always be authentic, fair, and transparent. If you focus on those core principles, your partners will not only value the relationship, but it will help lead to successful deals in the future.