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  • womenintoys

WiT Gets a Bold, New Makeover—The Story Behind Our Rebrand

We’ve had some work done. After many months of talking to our community, reflecting on our mission, and working with our creative partners at TBWA\Chiat\Day LA, it’s time to unveil WiT’s new look!

We’ve come a long way since Women in Toys, Licensing & Entertainment was founded in 1991, when a small group of women casually met up to network during New York Toy Fair. (Fun Fact: we were known as Women in Toys until 2000). As a community and an organization, we’ve evolved; and our previous logo and color pallete no longer represented who we are today. WiT has transformed in every way – size, scope, reach and influence. We’re delivering on our mission of advancing women like never before.

Change isn’t easy, and the decision to change WiT’s branding and logo was not an easy one either, but it was vital to have a bold visual identity that represented our diverse community, the impact we’ve had on the industry, and all we’ve accomplished together.

We knew that having the right creative partner was going to be the difference between success and failure…and failure wasn’t an option.

We turned to the renowned agency, TBWA\Chiat\Day LA, who often partners with organizations that work to elevate marginalized voices and communities in culture and business.

At the heart of our new look is our logo, which now conveys the inclusivity of our community. As we’ve grown, we’ve expanded our reach and support of women working in the three fields within our ecosystem – toys, licensing, and entertainment.

Our new vibrant color palette reflects our community culture of belonging. The colors are now bolder and more sophisticated, yet playful.

Our new main font is Futura Now, an iconic, warm and contemporary font that couldn’t be a more perfect fit as we continue to create our vision for the future.

What is that vision?

The future of WiT and the women in our industry has never been brighter — as we continue to advocate for women, lead important conversations, connect our community and give voice to women who are not being heard. And, our impact is felt throughout our industry.

We’re so grateful for each and every member of the WiT community, and excited to build the future of WiT together.

WiT is connecting our expansive global community with our robust mentorship program, community forums, DEI workshop initiatives, and sponsor-driven roundtables that elevate important topics impacting women in business around the world.



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