WIT welcomed its newest international chapter in France on July 13 at an event that drew in a record number of guests! 80 attendees participated in the event – the biggest group ever at a WIT chapter launch. Industry colleagues in toys, licensing and entertainment included Mattel, Bandai, Vtech, Disney, TF1 Game, TF1 Licences, Playmobil, Mako, Lagardere, Hasbro, Nelvana, Picwic, La Grande Récré, Vulli, Tomy, Lansay, Vivid and more.
The France Chapter is evolving nicely, thanks to the tireless efforts of its 10 founding members, including chapter chair Mathilde Dezalys, Bandai Country Manager; chapter secretary Christine Pagani, 123-Conseil Director; and chapter finance director, Marion Pacherie, Playmobil Financial Director. We thank these unstoppable changemakers as well as Michel Moggio, President of the French Toy Manufacturers Association for enthusiastically supporting and sharing WIT’s mission and objectives.
Held at TF1 Channel offices, the event began as Mathilde presented WIT’s mission and objectives, with a video from Michel Moggio. Next up, the chapter’s founding members/steering committee introduced themselves and warmly welcomed everyone, sharing their own personal experiences that engaged and resonated with the audience. Guest speaker and French toy industry role model Armelle Le Bigot also made a special presentation. Cocktails and networking were organised around workshops that encouraged the sharing of ideas, insights and feedback from participants to build upon future chapter events.
The event garnered fantastic press and social media coverage, a testament to the excitement and enthusiasm for bringing the power of WIT to our industry colleagues in France.
The energy in the room was contagious, leaving everyone inspired and excited for the opportunities ahead and the chapter’s continued growth.
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