WIT NoCA Chapter Event at Indiegogo

Curious About Crowdfunding

WIT’s Northern California Chapter learned all about crowdfunding at their recent networking event at Indiegogo. Host Alisa Cordesius, Indiegogo’s Director of Social Innovation & Design, shared the many benefits of a crowdfunding campaign in addition to cash in the bank—such as raising awareness, validating a concept, gauging demand and testing the styles and pricing in the market. Another key takeaway? Crowdfunding provides an instantaneous feedback loop, allowing for agility and the chance to collect a wealth of information to improve business.

Thanks to WIT’s NoCA Chapter Co-Chair for organizing this fun and informative event, and to Indiegogo for generously sponsoring and hosting!