WHO WE ARE

Women in Toys, Licensing & Entertainment (WIT)
The WIT Foundation

WIT is a 501(c)(3) non-profit organization, and the leading global networking community for professional women working in the toy, licensing and entertainment industries.

Our Mission

Women in Toys, Licensing & Entertainment (WIT) is a collaborative community that champions the advancement of women through leadership, networking and educational opportunities.

WIT EXECUTIVE BOARD

JaniceRoss_1.31.19 (edited-Pixlr)

Janice Ross

WIT President
Managing Partner
Brand Fresh Management

 

Janice Ross
WIT President
Managing Partner, Brand Fresh Management

Named Game Changer in 2017 by License Global Magazine, Janice is a global licensing agent and branding executive with 20+ years experience developing and executing innovative consumer product strategies. As President of Women in Toys, Licensing and Entertainment, she is a passionate proponent of advancing women through mentoring, leadership opportunities and educational programs. Janice's background and experience leading teams at powerhouse companies like LEGO and American Greetings make her uniquely qualified to lead the WIT organization into the next decade.

Alita-Headshot_11-300x300

Alita Friedman

WIT Treasurer / Secretary
CEO. Alita’s Brand Bar

Mary Kay Russell

Mary Kay Russell

WIT Executive Director

BOARD OF DIRECTORS

BernadetteBoyleHeadshot700-300x300

Bernadette Boyle

The Toy Association Liaison
Senior Membership Manager
The Toy Association

Bisma-Ansari-300x300

Bisma Ansari

D&I Committee
SVP & Global Brand GM
MEGA Brands – Mattel

Cynthia-Nishimoto-300x300

Cynthia Nishimoto

Legal Committee Chair
General Counsel
SVP, Business & Legal Affairs
Bandai America Incorporated

Delanie West 300 by 300

Delanie West

D&I Chair
Founding Creative Director
Be Super Creative

Gena-L-300x300

Gena Lavallee

Nominations Chair
Vice President Sales & Marketing
Make It Real

Genna-Rosenberg-300x300

Genna Rosenberg

Wonder Women Awards Co-Chair
& Sponsorship Chair

CEO, GennComm, LLC

Jennifer_Caveza-300x300

Jennifer Caveza

Wonder Women Awards Co-Chair
Industry Executive

Jennifer-Quattrock-300x300

Jennifer Quattrock

Design Co-Chair
Creative Director
JenQTRock Design

Jessica-Gavin-300x300

Jessica Gavin

Scholarship Chair
Partner
Gavin Hoss Group

Karen-Kilpatrick_Headshot-300x300

Karen Kilpatrick

Wonder Women Awards Committee
Author & Entrepreneur

Laurie-Schacht-300x300

Laurie Schacht

Communications Chair
CEO/Toy Insider
Adventure Publishing

Lourdes-Arocho-300x300

Lourdes Arocho

Corporate Development Committee
VP Global Consumer Products
Paramount Pictures

MellanyMasterson_NEW_1-300x300

Mellany Masterson

Scholarship Co-Chair
Head of Nelvana Enterprises,
a division of Corus Entertainment

Michele-Martell-300x300

Michele Martell

Programming Chair
President
Martell Media House

Stefanie-Barone-300x300

Stefanie Barone

Promotions Chair
VP of Design
Jazwares

Advisory Board Members

Andrew Kerr
Sutikki

Ann Kearns
AMK Licensing

Anne Marie Kehoe
Walmart (formerly)

Anne Pitrone
Pitrone & Associates

Ashley Mady
Basic Fun!

Barbara Isenberg
North American Bear Co.

Bob Wann
PlayMonster

Brian Goldner
Hasbro, Inc.

Deb de Sherbinin
Perk Consulting

Debra Joester
Joester Loria Group LLC

Jay Foreman
Basic Fun!

Joan Packard Luks
The Serenata Group

JoAnn McLaughlin
Marvel Entertainment

Marian Bossard
The Toy Association

Maura Regan
Licensing International

Michael Rinzler
Jazwares / Wicked Cool Toys

Stephen Stanley
Rubie’s Costume Co.

Patti Becker
Becker Associates LLC

Nancy Zwiers
Funosophy, Inc.

Pam Kaufman
ViacomCBS

Steve Totzke
Mattel

OUR STAFF

Mary Kay Russell

Mary Kay Russell

Executive Director

Peg-Brom

Peg Brom

Community Manager

Sandra_Lepianka_Cropped

Sandra Lepianka

Operations Manager

Allie headshot

Allie Benham

Marketing Manager

OUR FOUNDERS

pitrone-272x272

Anne Pitrone

With over 20 years’ experience in the design and development of licensed products, Anne Pitrone is an expert at translating some of the most beloved characters into commercially successful ventures, from Cabbage Patch to Spiderman. With an inherent ability to understand parents and kids, Anne interprets their needs and desires into viable products that can be engineered, tooled and manufactured for children around the world. Today, Anne works as a product development consultant to various toy companies. At the center of Anne’s life is expression . . . whether it’s toys . . . art . . . or friendships. She demonstrates that life is an adventure worth exploring, building and sharing with the world!

susan-276x276

Susan Matsumoto

Susan Matsumoto began her toy industry career out of college as a doll designer for Mattel. She then moved on to work for several other firms before starting her own packaging design firm, working with both large and small companies. Together with a partner, she founded her own toy company called Fun First, which helped her understand the toy industry from inception and design, to sourcing and manufacturing, through to sales and shipping. Currently, Matsumoto is inventing and designing in partnership with her husband Mel Kennedy in their company Kennedy-Matsumoto Design. In addition to toy concepts, their projects include hair appliances and accessories, household appliances, and pet products

COMMITTEES

Get involved with WIT by joining a committee today!

Email info@womenintoys.com for more information.